Elevate your marketing with a professional versed in Account-Based Marketing, market research, high-quality content creation, and international marketing.
Drive conversions and ROI with compelling messaging, better customer relationship management, and optimized lead generation.
Streamline operations with effective project management, marketing analytics, marketing automation, and AI tools.
Personal Info
• California born, Wyoming raised, Colorado resident
• Graduated from the University of Wyoming in May 2020 with a Bachelors of Science in Marketing and a concentration in Sustainability & Global Markets
• Moved to Denver, CO amid the pandemic looking to find a career on the creative side of marketing, or in a creation-centric role
• Currently working as a Marketing and Branding Specialist with emphasis on B2B SaaS, digital campaigns, creative asset design, and lead generation
• Enjoys traveling, hiking, woodworking, golfing, and playing music
Work History
Marketing and Branding Specialist
encoord - Denver, CO
June 2022 to Present
• Crafted, and implemented a strategic marketing plan aligned with the company’s commercialization goals
• Spearheaded a branding revitalization project to refresh the company’s image and stand out among competitors.
• Created diverse content for campaigns in the form of videos, flyers, presentations, articles, and webinars.
• Leveraged digital marketing strategies with direct email, website SEO, and social media outreach.
Digital Marketing Specialist
Pivotal Innovation - Denver, CO
March 2021 to June 2022
• Designed marketing collateral for campaigns in the form of videos, brochures, and graphics
• Generated leads for the sales team using LinkedIn outreach and content strategies
• Helped build a contact database of 20,000 and used it to distribute content and news
• Researched and crafted articles on relevant business topics
Financial Representative
Wealth Strategies Group - Greenwood Village, CO
June 2020 to March 2021
• Left finance to pursue a career in marketing.
Financial Representative
Northwestern Mutual - Fort Collins, CO
May 2019 to June 2020
• Conducted in-depth client interviews, gaining insights into their financial landscapes and personal aspirations.
• Formulated comprehensive financial plans tailored to clients' unique needs
• Presented and executed financial plans, guiding clients toward achieving their financial objectives.
• Began the process towards obtaining FINRA securities licensing to become a registered financial advisor
Lead Policy Analyst
Mountain West Farm Bureau - Laramie, WY
August 2017 to May 2019
• Trained and oversaw policy analysts in processing auto insurance policies
• Assisted in creating procedures and standards for auto processing
• Joined the GIV Committee to assist in giving back to the community through charity
• Created marketing content for events and fundraisers
News and Sports Writer
University of Wyoming Branding Iron - Laramie, WY
September 2016 to May 2017
• Investigated topics pertaining to UW, Wyoming, and the country
• Authored articles in APA format based on first-hand sources interviewed
• Learned to self-manage in order to meet deadlines in a timely fashion
• Elected to and served on the UW Student Media Board
Contact Brandon for more work history.
Education
University of Wyoming
Bachelor of Science - Marketing
August 2017 - May 2020
Concentration in Sustainability and Global Markets
Skills and Technology
Experience
• Digital Campaigns
• Branding
• Content Marketing
• Project Management
• Market Research
• Marketing Analytics
• Customer Relationship Management
• Lead Generation / Networking
• Account-Based Marketing
• B2B Software as a Service (SaaS)
• Strategic Planning
• Energy Services
• Financial Analysis
• Branding
• Content Marketing
• Project Management
• Market Research
• Marketing Analytics
• Customer Relationship Management
• Lead Generation / Networking
• Account-Based Marketing
• B2B Software as a Service (SaaS)
• Strategic Planning
• Energy Services
• Financial Analysis
Technology
Hubspot
Salesforce CRM
ActiveCampaign Email Platform
LinkedIn Sales Navigator
Google Analytics
Adobe Creative Cloud
• Photoshop
• Illustrator
• InDesign
• After Effects
• Premiere Pro
Microsoft Office
Search Engine Optimization (SEO)
HTML Editing
ActiveCampaign Email Platform
LinkedIn Sales Navigator
Google Analytics
Adobe Creative Cloud
• Photoshop
• Illustrator
• InDesign
• After Effects
• Premiere Pro
Microsoft Office
Search Engine Optimization (SEO)
HTML Editing
Traits
• Innovative
• Self-managing
• Technology literate
• Dependable
• Collaborative
• Self-managing
• Technology literate
• Dependable
• Collaborative
For a PDF version of this resume, please request via email: