Company Overview
Pivotal Innovation is a B2B SaaS software and consulting company focusing on accelerating value growth of organizations through automating strategy, execution, and innovation processes. Their approach combines the Pivotal Innovator SaaS platform with Copiloting Services to enhance performance in various business environments. They primarily operate with medium to large companies, including Fortune 500 businesses.
Product Marketing • Pivotal Innovator Product Video
This video was the first full product video I created as a content marketer, designed to show the core strategies and concepts that Pivotal Innovation was using to help companies grow their business value. I helped the company write the script, storyboard the video, and then custom created all graphics and animations to communicate those concepts. I then worked with a professional voiceover artist to add the final touches.
Webinars • Growth Acceleration Sessions
A major outreach strategy for the Sales and Marketing Team included hosting a series of Growth Acceleration Webinars. These webinars were directed toward C-Suite executives in large companies looking to transform the way their businesses operate. Our team ran a presentation followed by a roundtable-styled conversation designed to help these executives figure out how to accelerate growth. I was tasked with using email lists and LinkedIn direct outreach to fill these sessions, and add them to our list of contacts as they expressed interest.
Article • 3 Reasons Software is Holding Your Company Back
Our company recognized that the proliferation of software and enterprise platforms within organizations often led to siloed teams and fragmented data, hindering goal achievement. To address this issue, I conducted research and authored an article discussing the challenges posed by data silos and potential solutions. This article was published on our blog and shared on LinkedIn to engage our professional network.
Initiative • Content Marketing Implementation
While working as a Digital Marketing Specialist for the company, I took initiative in creating a content marketing strategy using the expertise of the company as a baseline for content. This involved creating a marketing plan, targeting, creating content schedules, building the content itself, and posting on a cadenced basis.
Initiative • Account-Based Marketing
Implementing an Account-Based Marketing (ABM) strategy, I introduced specific targeting, highly-focused content and account tracking to provide a personalized experience for customers. This approach aimed to establish a more direct and personal route to sales and marketing, aligning with our company's objectives.
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