Company Overview
Pivotal Innovation is a B2B SaaS software and consulting company focusing on accelerating value growth of organizations through automating strategy, execution, and innovation processes. Their approach combines the Pivotal Innovator SaaS platform with Copiloting Services to enhance performance in various business environments. They primarily operate with medium to large companies, including Fortune 500 businesses.
Product Marketing • Pivotal Innovator Product Video
This video was the first full product video I created as a content marketer, designed to show the core strategies and concepts that Pivotal Innovation was using to help companies grow their business value. I helped the company write the script, storyboard the video, and then custom created all graphics and animations to communicate those concepts. I then worked with a professional voiceover artist to add the final touches.
Webinars • Growth Acceleration Sessions
A major outreach strategy for the Sales and Marketing Team included hosting a series of Growth Acceleration Webinars. These webinars were directed toward C-Suite executives in large companies looking to transform the way their business operate. Our team ran a presentation followed by a roundtable-styled conversation designed to help these executives figure out how to get them. I was tasked with using email lists and LinkedIn direct outreach to fill these sessions, and add them to our list of contacts as they expressed interest.
Article • 3 Reasons Software is Holding Your Company Back
Part of the company's philosophy included an overload of software and enterprise platforms in your average company. We were finding that these software were part of the reason some companies were unable to meet goals, as they were causing siloed teams and disparate data. I wrote this article based on research I had done around the topic, which was posted to the blog and onto LinkedIn as a form of content.
Initiative • Content Marketing Implementation
While working as a Digital Marketing Specialist for the company, I took initiative in creating a content marketing strategy using the expertise of the company as a baseline for content. This involved creating a marketing plan, targeting, creating content schedules, building the content itself, and posting on a cadenced basis.
Initiative • Account-Based Marketing
Implementing an Account-Based Marketing (ABM) strategy, I introduced specific targeting, highly-focused content, and account tracking to provide a personalized experience for customers. This approach aimed to establish a more direct and personal route to sales and marketing, aligning with our company's objectives.
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