An example of imagery from the latest campaign. This image was designed to depict the energy transition from coal to renewables, plus represent the company's headquarters of Denver, CO.
Company Overview
encoord (short for energy coordination) is an international B2B SaaS company headquarted in Denver, CO but originated out of research done through the European Commission. Their main software is SAInt, an energy planning tool designed to help the energy transition through modeling of both gas and electric transmission and distribution networks. The company's major customers include electric and gas utilities, renewable energy asset developers, research organizations, and educational institutions.
Product Marketing • Product Video
In 2024, I led a project to create an improved product video for our software, SAInt, highlighting our updated value proposition and demonstrating its benefits to specific customer segments. Collaborating with engineers, I edited their script to ensure clarity and alignment with our messaging goals. After finalizing the script, I managed the production process, including storyboarding, designing animations, and hiring an external narrator. I crafted all visual elements and graphics, resulting in an engaging video that resonates with our audience.
Conference • ESIG 2024 Fall Technical Workshop
encoord operates within a niche, highly technical, and often academic industry, where in-person conferences have proven to be the most effective channel for generating leads and forming partnerships. Presenting the company’s ideas and project results at these events has been particularly impactful. For instance, at the ESIG 2024 Fall Technical Workshop in Providence, RI, encoord served as an event sponsor. The marketing team played a key role in enhancing the company’s presence by designing a custom backdrop, table cover, giveaways, and promotional materials tailored for the occasion.
Project • Website Redesign
While working at encoord, the company decided to rework the website and shift our messaging from solutions focus to a focus on industry challenges. I helped lead this effort, working with a third party website developer. I was tasked with creating new visual assets including headers, icons, team photos, and similar. I also worked to SEO optimize and promote website interaction both in the layout, CTAs, and content. Some of the major changes were part of the branding revitalization seen below.
Initiative • Branding Revitalization
I managed a major initiative at encoord to revitalize logos, typography, colors, customer-facing materials, and graphic motifs. This effort was to keep the company looking fresh and ehance our unique value proposition. This project was slowly implemented over the course of my time at encoord.
Initiative • Campaign Implementation
During my time at encoord, I greatly pushed to implement cadenced content campaigns utilizing content crafted by myself and the experts in the company. Content was aligned by topic and directed toward pressing issues in the energy industry combined with our software's competencies and features. The content was mostly in the form of product videos, case studies, articles, webinars, press releases, and social media posts.
Initiative • Account-Based Marketing
A major push for our company was to take a more direct and personal route to sales and marketing. I suggested ABM as a strategy to give our company a personalized experience for those in the customer journey. This ABM process included specific targeting, highly-focused content, and account tracking.
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