Personal Info
Brandon graduated from the University of Wyoming in May 2020 with a Bachelor of Science in Marketing and a concentration in Sustainability and Global Markets. When the pandemic caused a job offer to fall through in Pittsburgh, PA, he moved to Denver, CO, eager to build a career in the creative side of marketing or a creation-centric role. Currently, he works as a Marketing and Branding Specialist, focusing on B2B SaaS, digital campaigns, content design, and marketing strategy. In his free time, Brandon enjoys traveling, hiking, woodworking, golfing, and playing music.
Work History
Marketing and Branding Specialist
encoord - Denver, CO
June 2022 to Present
• Developed and executed comprehensive marketing strategies that helped increase sales-qualified leads by 40% within the first year.
• Revamped the company's branding, sharpening the unique value proposition and resulting in a 25% boost in conversion rates.
• Produced and managed content for cross-channel campaigns, including case studies, presentations, articles, and videos.
• Gained specialized knowledge in energy regulation, energy modeling and simulation, renewable energy integration, and gas supply security, enabling more informed and effective marketing strategies.
Digital Marketing Specialist
Pivotal Innovation - Denver, CO
March 2021 to June 2022
• Designed marketing collateral for campaigns in the form of videos, brochures, and graphics
• Generated leads for the sales team using LinkedIn outreach and content strategies
• Helped build a contact database of 20,000 and used it to distribute content and news
• Researched and crafted articles on relevant business topics
Financial Representative
Northwestern Mutual - Fort Collins, CO
May 2019 to June 2021
• Conducted in-depth client interviews, gaining insights into their financial landscapes and personal aspirations.
• Formulated comprehensive financial plans tailored to clients' unique needs
• Presented and executed financial plans, guiding clients toward achieving their financial objectives.
• Began the process towards obtaining FINRA securities licensing to become a registered financial advisor
Lead Policy Analyst
Mountain West Farm Bureau - Laramie, WY
August 2017 to May 2019
• Trained and oversaw policy analysts in processing auto insurance policies
• Assisted in creating procedures and standards for auto processing
• Joined the GIV Committee to assist in giving back to the community through charity
• Created marketing content for events and fundraisers
News and Sports Writer
University of Wyoming Branding Iron - Laramie, WY
September 2016 to May 2017
• Investigated topics pertaining to UW, Wyoming, and the country
• Authored articles in APA format based on first-hand sources interviewed
• Learned to self-manage in order to meet deadlines in a timely fashion
• Elected to and served on the UW Student Media Board
Education
University of Wyoming
Bachelor of Science - Marketing
August 2017 - May 2020
Concentration in Sustainability and Global Markets
Skills and Technology
Skills
• Digital Campaigns
• Branding
• Content Production
• Content Marketing
• Project Management
• Market Research
• Marketing Analytics
• Customer Relationship Management
• Lead Generation / Networking
• Account-Based Marketing
• B2B Software as a Service (SaaS)
• Strategic Planning
• Energy Services
• Financial Analysis
Technology
Hubspot
Salesforce CRM
ActiveCampaign Email Platform
LinkedIn Sales Navigator
Google Analytics
Adobe Creative Cloud
• Photoshop
• Illustrator
• InDesign
• After Effects
• Premiere Pro
• Photoshop
• Illustrator
• InDesign
• After Effects
• Premiere Pro
Microsoft Office
Search Engine Optimization (SEO)
HTML Editing
Traits
• Innovative
• Self-managing
• Technology literate
• Dependable
• Collaborative
